Services


Here’s How We Can Help

Grey Matter offers a wide range of services, from the development of advanced communications strategies and state-of-the-art creative concepts, through executional planning, negotiation and implementation. We also coordinate campaigns across countries and regions, linking with clients in the way that best meets their needs. Our work is based on the latest in research, tools and systems.

We recognize the importance of the investment our clients make in advertising and communication and believe that returns must be quantifiable. Our focus on ROI means helping clients to achieve their business goals by thinking about end results and not just intermediate measures.

It also means finding the most creative, compelling and effective ways of connecting with consumers. With so many communication opportunities available, we work hard to combine innovation and imagination with measurement and evaluation.

Our core strengths lie in cutting-edge design, market intelligence and strategic planning. Backed by a team of prolific and dedicated communications professionals, Grey Matter offers our clients a winning formula.


Core Services

For nearly three decades, Grey Matter has trained executives at all management levels in over 100 organizations in Canada, the United States and India.

Tailored to our clients’ needs, our training initiatives aim to enhance communication capabilities. Our programs help representatives, executives and managers speak and write more effectively. We convert dull and boring PowerPoint presentations into compelling, results-oriented tools that ensure greater attention, retention and recall.

Grey Matter is a full-service communications firm with extensive experience in all aspects of marketing, advertising, public relations and promotions in a variety of industries, including healthcare, agriculture, consumer goods, industrial products, hospitality and sports.

Our solid track record of success is unmatched because of our thorough understanding of the industries in which we work. Our clients respect us for our knowledge and judgement in helping them make sound business decisions.

Healthcare is a particular specialty. We have launched over 100 Rx and consumer health brands and conducted 100+ campaigns. With an intrinsic knowledge of all aspects of the industry—branding, events, promotion and public relations—Grey Matter is a one-stop solution for any healthcare marketing or communications initiative.

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PR is our strong suit. Grey Matter offers unparalleled expertise in press releases, advocacy, association relations, stakeholder communications, issues management and crisis communications. In addition, we have a solid track record in spokesperson training and ensure that the diction and delivery of your message are of the highest calibre.

For the past three decades, we have managed public relations services for corporate giants like 3M, Pfizer, Bayer, GSK, Unilever, and Novartis.

Grey Matter specializes in offering a variety of photography options to clients in all types of industries.
Our high-quality photos complement your message effectively, whether in corporate communications, advertising, design, promotion, or publicity
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Without a doubt, the content developed by Grey Matter is a cut above. For more than three decades, we have helped companies of all sizes and in all fields make an impact on their internal and external audiences via their newsletters, advertising, branding, marketing, promotions, publicity and events.

Our talented creative services team ensures that your content is not only read but retained.

With two World Cups under our belt, events and exhibitions are a major strength at Grey Matter. From concept to closure, we have successfully handled functions of all budgets and sizes.

We manage all aspects relating to design, development, fabrication, installation and supervision. Moreover, we ensure the best value at reasonable prices.

What many marketers do not seem to know is that attracting and retaining an audience is an art and a science. Over the years, Grey Matter has cultivated a successful formula for driving qualified attendees to our portfolio of live and virtual events using both paid and free registration models.

We produce an average of ten events each year: a mix of one-day corporate summits, virtual tradeshows, executive breakfasts and networking events. In an economic climate where many shows are suffering from attendee attrition, Grey Matter has maintained and in some cases increased the audience for the events it plans.


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