PR Agency Toronto

Taking Your Brand from Awareness, to Preference, to Insistence.

Unmatched return on investment

Public relations is one of the things Grey Matter does best. In fact, we are so confident in our ability to give our clients an unmatched return on investment that we are one of the few firms to offer performance-based compensation. This is our guarantee that if we do not perform to your requirements, we do not get paid. No questions asked!

Solid track record in spokesperson training

In addition, Grey Matter has a solid track record in spokesperson training and ensures that your message is of the highest caliber in terms of diction and delivery. We have successfully managed public relations services for several corporate giants like 3M, Pfizer, Bayer, GSK, Unilever, Novartis, Astra Zeneca, Mitsubishi, and Procter & Gamble.

In the 25 years we have been in PR...

we have conducted over 100 corporate launches, 200 brand campaigns, and 500 media-related events.

At Grey Matter, we are experts in all aspects of the public relations mix, including:

  • Advocacy
  • Association relations
  • Crisis communications
  • Issues management
  • Media tours
  • Media training
  • Presentation development
  • Press events
  • Press releases
  • Stakeholder communications

Based on our extensive PR experience, here are our top ten tips for public relations success:

  • Establish goals and objectives for your company prior to developing your marketing plan. This will help you concentrate on your key needs.
  • Use a consistent message when communicating with both internal and external audiences.
  • Integrate your marketing messages. Ensure that your positioning is the same throughout your company’s advertising, public relations, trade media and direct marketing programs.
  • Repeating your message is the most effective way to reach current and potential customers.
  • Understand the power of publicity. Consumers believe the news media more than paid advertising. Public relations helps establish third-party credibility where others “toot your horn.”
  • Maintain healthy relationships with your customers. Solicit their feedback to measure their satisfaction levels and to determine if their needs are changing.
  • Be responsive to your customers. Clients want to know that once the deal is finalized, you will be available and attentive to their needs.
  • Give your marketing and sales programs a regular checkup. Use research, focus groups or simple surveys to help determine the impact of your efforts.
  • Be prepared. Knowing how to communicate effectively, combined with having the right tools at hand, allows you to maximize opportunities.
  • Know your audience and support your company’s message. When the media asks you questions, be prepared to appropriately use examples, facts, statistics, quotes, analogies, anecdotes, personal experience and graphics to help illustrate and emphasize your points.
public relations