Grey Matter is an expert on all things web, be it design, development or SEO/SEM. If you google web designers, you will get a plethora of so-called professionals, all touting their unique abilities. But if you dig deeper to see samples of their work, you will find a different story altogether. That is because web design is an intricate combination of art and science. What makes Grey Matter proficient in this area are three things: our thorough understanding of most industries, our deeply rooted penchant for producing creative content and achieving marketing excellence, and our solid team of IT experts who ensure your website is in perfect technical shape.
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Expert on all things web
Convert visitors into clients
Here is where our expertise helps: When consumers visit your website, they are looking for information that directly solves a problem or answers a question. If you aren’t customer-centric, you are missing countless opportunities to convert visitors into clients.
Guarantee that your website will be more effective
We guarantee that your website will be more effective if you give your visitors exactly what they’re looking for and provide the call to action that is most relevant. Dynamic content experiences enable you to listen to your consumers as they visit your website and give them the right information at the right time.
Here are the top six techniques we will use to ensure that your website is leading the pack.
- We will make your pages load quickly so that your customers will stay longer.
- Our experts will advise you on how long your pages need to be for an optimal visit.
- Our technical team will build your website in a way that facilitates speedy and convenient navigation.
- We will use sprites and small images to enhance the download speed of your graphics.
- By employing appropriate colours, we will create branding consistency in all your messaging and communications.
- Finally, we specialize in ensuring that all links work well, maintaining a positive image for you at all times.
- As well, based on our extensive web design expertise, here are some key guidelines on getting your website to look its best.
- Ensure an appropriate contrast between the text and the background colour(s). Don’t break the colour rules like text on a white background or white text on a background that’s too dark. This makes it difficult to read. Keep in mind that it is best to use a lighter background colour than the text colour, because this makes for easier printing.
- Do not use unintelligible or cursive fonts that are hard to read. Having simple fonts will make your page readable and insures that it will be viewed the way it was meant to be.
- Limit the number of fonts you use; too many will ruin your brand identity. Having one font throughout makes your page flow better visually.
- Make sure the file sizes of your images are small so it won’t take long to load your web pages.
- Limit the use of animated GIFs; they are distracting and take away from the important content on the page.
- Images should be:
- High quality
- Not too large
- Keep an eye out for broken links and images, which disappoint viewers and diminish your brand.
- Avoid large media files on the front page. They take too long to load and will cause visitors to abandon your site.
- Be careful of background music; it is distracting and most people don’t like it.
Page Size Guidelines
- Your homepage should not require any scrolling.
- Try not to have side scrolling, as it requires too much effort.
- Break long pages into several smaller sections. Long pages are annoying and make it difficult to find specific information.
- Use muted colours. Neon pink or green is hard to look at and is sometimes painful on the eyes.
- Pick a layout and colour scheme that work for your brand and are consistent. If your web pages are all drastically different, it becomes distracting and confusing for readers.
- Ensure all pages have relevant content. No empty pages!
- Make the navigation consistent and clear so it’s easy for visitors to move around.
- Test the site on different browsers such as Google Chrome, Firefox and Explorer to ensure consistency.
A Few Last Words
- It is much more effective to keep your content short and sweet.
- Check your spelling and grammar before making your site live.
- Do not break copyright laws. Make sure your images are either created by you or free to use. There are many free image databases online for your using pleasure.
- Our expertise doesn’t end with excellent design and compelling content creation. Once your site is completed and uploaded, our team of SEO/SEM engineer’s swings into action to launch it to the first page on Google.
- Our six-point strategy for raising your Google rankings is as follows:
- Determine a strategy for keywords.
- Make a list of the best potential keywords.
- Check which keywords your competition is using.
- Use a content management service like WordPress, Blogger or Drupal to optimize your HTML tags.
- Keep the character count under 70 and preferably under 66. Use the plugins available for various content management platforms for SEO.
- Your site’s URL must contain your main keyword or keyword phrase. If it is a phrase, the words must be separated by hyphens.
In addition to the above, we also provide high-calibre services in the following four areas:
- Content management systems
- Flash websites
- Static websites
- Dynamic websites
Content Management Systems
A content management system (CMS) is used to handle the content on a website. It usually consists of two elements: the content management application (CMA) and the content delivery application (CDA).
The CMA allows the content manager or author to add, remove or modify content on a site without the use of a technical expert. The CDA compiles that information to update the site. The features of every CMS system will differ, but the majority are web based and simple to use.
Flash is vector animation software that was designed to create interactive content for display on web pages. Vector graphics are great for the web because they are considered light. This makes sites made with Flash a big competitor to those made with HTML. Many argue that Flash is the way to go for the following reasons:
- Flash movies load faster and save on download time because they are vector based.
- Flash intelligently “caches” its movies so they don’t have to be reloaded.
- It also gives the user a more responsive “rich-client” experience.
A static website is composed of pages that have fixed content. Each page is coded using HTML and displays the same information to every visitor. Static sites are the most basic type of website, so are also the easiest to create. These sites don’t need any programming or specific design. A static site can be built by simply creating a few HTML pages and publishing them online.
Since static pages contain fixed code, the content does not change unless it is manually updated by the webmaster. This is a good option for small websites, but it can make large sites difficult to maintain, which is why larger websites typically use dynamic pages. Static sites that contain many pages are often designed using templates. This makes it possible to update several pages at once, and also helps provide a consistent layout.
A dynamic website contains information that changes depending on the viewer of the site, the time of the day, the time zone, the native language of the visitor’s country, and other factors. It may also contain client- or server-side scripting to generate rotating content, or a combination of both scripting types. These sites also include HTML programming.
Let Grey Matter make a difference to your virtual presence and help you enhance your reputation, relationships and revenues.