1. Start the project off by learning about your customer and their target audience.
Make sure you really know who your customer is and who you are targeting. Then you will know where they are and how you can reach them. We focus on this at the start and reach to the point where we are telling our clients information about their customers that they had no idea about.
We love this tip and agree 100% that the customer should be your main focus for your marketing. Where will they hang out? Can you market to them there? Often, several types of marketing combined work the most effectively, but no matter how many types of marketing you are doing if your customer isn’t there, then you are wasting your time and money too!
Once you’ve figured out who your target audience is and where they might be you can plan that into your strategy. By doing this first, we can plan and construct all of our tactics and strategies to revolve around it.
2. Be creative, breathe creative
We create content that is unique and fresh. This results in a strong impact to your target audience and market. From communicating your brand’s message to engaging your customers with information, content is important as it gives something useful to your potential customers and is the best way to grab their attention.
Your audience is primarily looking for content that communicates value. We suggest using the 80/20 rule of creating and managing content. 80% of your content should not be about your product – no, it doesn’t backfire at all – and 20% of it could be focused on your online sales, giveaways, promotions, etc.
3. Social media platforms
Your online presence and identity begin with your website and social media platforms. So you can engage your audience, communicate your message with powerful content through a strong social media platform. One of the first things that you probably worked on was an active social media strategy. It’s now time to take it to the next level. You know that in this business industry, social media is the key to leveraging your brand awareness and value.
Apps like Snapchat and Instagram are becoming popular and engaging the audience with brand names. With the original platforms like Facebook and Twitter, we develop a social media campaign that targets the right type of audience so your social media budget doesn’t go to waste. We are also consistent and regular in our social media strategy in order to maximize your growth. Good social media strategies can have a profound impact on lead generation and conversions, brand awareness and, of course, better search engine ranking.
4. Video marketing is seeing an upward trend
Videos are powerful tools to communicate extensively. Consider Facebook Live, Instagram Stories, and Snapchat stories to engage your audience. You can hold webinars and live events for product launches, hold tutorials and answer questions in real-time. This gives a tangible feeling to your audience and helps them connect more closely with your brand and product.
5. Search engine optimization
And most importantly, invest in a credible SEO solution. We Conduct an SEO audit and find out how users are interacting with your website and social media platforms. SEO will look into aspects of your website and page optimization, device optimization, and credible link building for better visibility in search engine results. For example, in one of Google’s highly important updates, the websites that are not responsive on various digital devices will not appear in search altogether, regardless of their SEO measures! We focus on developing an SEO strategy that is modern, keeping up with Google’s algorithms and updates.